Fitting Equipment Over the past couple of years, I have put a real emphasis on custom fitting and have chosen to invest money in that side of the business and less on stock. The idea behind this is to allow you try different models and shafts on your own golf course before you commit to a high value purchase. The demo/fitting equipment we purchase is not cheap, but it is designed to increase clubs sales and return a profit for the golf club. I’ve had several members recently using our demo equipment, asking for my advice on products and have then gone into our competitors to buy products that we are selling for the same price. I’m sure you can imagine how disappointing this is from my point of view and from the club’s point of view. Please remember that all profits go back into YOUR golf club and we will price match all current product ranges on the market. |